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NUTAM (National Urban TV Rating | HOUSEHOLD) MAY 20 2014 – TUESDAY (Amended)

Sunday, 25 May, 2014 | 23:26
               

NUTAM (National Urban TV Rating | HOUSEHOLD)
MAY 20 2014 – TUESDAY (Amended)

TOP 25 DAYTIME and PRIMETIME TV PROGRAMS

More advertisers trust to AGB Nielsen such as Unilever, P and G. Statistically AGB Nielsen had 2000 panel homes in Urban Philippines while Kantar Media had only 1370.
2 major networks subscribed to AGB plus 26 other Cable/Regional Channels.

The National Urban Television Audience Measurement (NUTAM) Panel covers 95% of all urban areas of the country, with a population of more than 34 million individuals. 
>Urban Luzon and Mega Manila (73%)
>Urban Visayas and Urban Mindanao (22%)
NATIONAL URBAN 95%

Source: AGB Nielsen Media Research (Philippines)

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