Monday, 16 June, 2014 | 0:44
TOP 25 DAYTIME and PRIMETIME TV PROGRAMS
NUTAM (National Urban TV Rating | HOUSEHOLD)
JUNE 11 2014 –WEDNESDAY
24 Oras beats rival news program
Eat Bulaga still the most viewed noontime-varierty show
Despite it's late timeslot Angel Locsin's The Legal Wife hits 31.1% vs. Ang Dalawang Mrs. Real 13.1%
More advertisers trust to AGB Nielsen such as Unilever, P and G. Statistically AGB Nielsen had 2000 panel homes in Urban Philippines while Kantar Media had only 1370.
2 major networks subscribed to AGB plus 26 other Cable/Regional Channels.
The National Urban Television Audience Measurement (NUTAM) Panel covers 95% of all urban areas of the country, with a population of more than 34 million individuals.
>Urban Luzon and Mega Manila (73%)
>Urban Visayas and Urban Mindanao (22%)
NATIONAL URBAN 95%
Source: AGB Nielsen Media Research Philippines