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NUTAM (National Urban TV Rating | HOUSEHOLD) JUNE 11 2014 –WEDNESDAY

Monday, 16 June, 2014 | 0:44

TOP 25 DAYTIME and PRIMETIME TV PROGRAMS

NUTAM (National Urban TV Rating | HOUSEHOLD)
JUNE 11 2014 –WEDNESDAY 

24 Oras beats rival news program

Eat Bulaga still the most viewed noontime-varierty show

Despite it's late timeslot Angel Locsin's The Legal Wife hits 31.1% vs. Ang Dalawang Mrs. Real 13.1%



More advertisers trust to AGB Nielsen such as Unilever, P and G. Statistically AGB Nielsen had 2000 panel homes in Urban Philippines while Kantar Media had only 1370.
2 major networks subscribed to AGB plus 26 other Cable/Regional Channels.

The National Urban Television Audience Measurement (NUTAM) Panel covers 95% of all urban areas of the country, with a population of more than 34 million individuals. 
>Urban Luzon and Mega Manila (73%)
>Urban Visayas and Urban Mindanao (22%)
NATIONAL URBAN 95%

Source: AGB Nielsen Media Research Philippines

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