latest Post

Why ALDUB Commercials Are Not Shown In FULL In ABS CBN?

November 7, 2015 | Saturday


Are you still wondering why the commercials featuring the ALDUB love team are not shown in full in ABS CBN?

In a news published by pep.ph on Saturday, November 7 the reason why ABS CBN are not allowing the commercials of ALDUB to be shown in full is because of the network's "Broadcast Traffic Operations Guidelines" dated May 2008.

The guidelines stated that the "management reserves the right to decline acceptance of Commercial Materials that contains, cites, and/or illustrates" a number of factors, including commercial materials that contain, cite or  illustrate "other TV station  or program either directly or indirectly (e.g. character/role portrayal, segment/portion illustration, direct mention of the program tittle, use of program theme song or song associated with the program, etc.)".

This memo also stated; " In consideration of the said policies, ABS CBN has the right to refuse to9 air  or facilitate the advertisement of products and services or the use of advertising  scripts, which the network/station has  good reason  to believe, would be competing and/or conflicting with ABS CBN's own programs and/or products.  This is in keeping with  basic and fundamental concepts of  fairness and is rooted in the protection of our own brand and the  avoidance of unfair competition."

The document further explained that ABS CBN is "not restricting advertisers from engaging talents associated with, or directly connected with our competitors," but should advertisers choose to hire "talents from competing networks in their advertising materials." the advertising materials  "should not contain images where said talents/endorsers appears as characters from any program which directly competes with any program of ABS CBN " and should not "display or exposition of any component, segment or any element which directly relates to the theme and tone of competing programs."

All advertising materials relating to this are subject to "evaluation and approval/clearance." the memo stated.

So the reason why ALDUB commercials are not not shown full in ABS CBN is because of the theme, split-screen, picture-in-picture, and dubsmash is closely associated to GMA's Eat Bulaga!? 

What are your thoughts? Sounds off in the comment section below.

Thank you for reading. If you like this story. Please share it. Thank you!

About Erick Abel

Erick Abel
Recommended Posts × +