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Alden Richards and Maine Mendoza Featured On The Turning Points, The New York Times' Annual Year Ahead Magazine

February 2, 2016 | Tuesday

Phenomenal love team Alden Richards and Maine Mendoza are featured in the 2016 Philippine Edition of Turning Points, the New York Times annual year ahead magazine.

Aldub was chosen for being the the country's most famous showbiz and advertising personalities.

The Aldub Tamang Panahon concert last October breaks a twitter record for having 41 million tweets beating the record set by FIFA World Cup with just 32 Million tweets and 2015 Super Bowl with 25 million tweets.

Tito Genove Valiente, a public anthropologist and film critic, attempts to explain this in the The Turning Points article titled "The AlDub Nation: Creating Cultures and Market."

"For all the radical twists and tweaks of the story, as it unfolds from noontime, the story of a genial young man and a lovely girl with propensity to cross her eyes, there is tradition, family orientation, and that good old thing called societal values."

"The resounding success of Eat Bulaga has created a new platform for advertisement and advocacy. Alden and Maine are two of the most popular endorsers, with the presence sometimes of Wally, the fabulous mad-woman of the street, of global fast food, telcos and soft drinks, as old as any variety programs,?? Valinte added.

Published in over 40 countries, Turning Points magazine features exclusive content from globally recognized voices including Nobel laureates, diplomats, politicians, social activists, writers, artists and fashion designers who share their unique perspectives.


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About Erick Abel

Erick Abel
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