NUTAM (National Urban TV Rating | HOUSEHOLD)
JUNE 7 2014 – SATURDAY
"THE VOICE KIDS PH" hits 30.2% on it's second week vs. GMA Blockbuster 18.6%
JUNE 7 2014 – SATURDAY
"THE VOICE KIDS PH" hits 30.2% on it's second week vs. GMA Blockbuster 18.6%
Eat Bulaga still the no.1 noontime show 13.7% vs. It's Showtime 13.1%
TOP 25 DAYTIME and PRIMETIME TV PROGRAMS
More advertisers trust to AGB Nielsen such as Unilever, P and G. Statistically AGB Nielsen had 2000 panel homes in Urban Philippines while Kantar Media had only 1370.
2 major networks subscribed to AGB plus 26 other Cable/Regional Channels.
The National Urban Television Audience Measurement (NUTAM) Panel covers 95% of all urban areas of the country, with a population of more than 34 million individuals.
>Urban Luzon and Mega Manila (73%)
>Urban Visayas and Urban Mindanao (22%)
NATIONAL URBAN 95%
Source: AGB Nielsen Media Research Philippines
TOP 25 DAYTIME and PRIMETIME TV PROGRAMS
More advertisers trust to AGB Nielsen such as Unilever, P and G. Statistically AGB Nielsen had 2000 panel homes in Urban Philippines while Kantar Media had only 1370.
2 major networks subscribed to AGB plus 26 other Cable/Regional Channels.
The National Urban Television Audience Measurement (NUTAM) Panel covers 95% of all urban areas of the country, with a population of more than 34 million individuals.
>Urban Luzon and Mega Manila (73%)
>Urban Visayas and Urban Mindanao (22%)
NATIONAL URBAN 95%
Source: AGB Nielsen Media Research Philippines
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