Saturday, 14 June, 2014 | 22:50
Although the BlackBerry brand has arguably been beat up in North America, according to Nielsen On Device Meter the BlackBerry brand is holding its own in Indonesia. The latest data reveals 48 percent of smartphone users in Indonesia chose BlackBerry as their top brand while 34 percent of them chose BlackBerry as their favorite brand.
On top of that, BBM as a brand of its own is doing fine as well. 79 percent of Indonesian consumers use BBM an average of 23.3 minutes each day compared to the 6.2 minutes in WhatsApp and 5.1 minutes in LINE. No doubt that loyalty and usage has been helped by the recent release of the BlackBerry Z3, which has reportedly sold well throughout Indonesia with the next strategic moves for the region already being planned.